Off the pitch… Sky Sports and EA Sports criticised by Ofcom

By on February 8, 2011 - 26 views

Sky Sports has been criticised by Ofcom for giving video games publisher Electronic Arts “undue prominence” during a Premier League game.

According to Digital Spy, on September 11 last year, Sky Sports 2 aired live coverage of Everton’s clash with Manchester United, during which EA branding featured 14 times. A complainant objected that the on-screen credits were “irrelevant”, “unnecessary” and “blatant”.

In response, Sky said that EA was an Official Sports Technology Partner to the Premier League and so the broadcaster felt that this relationship included sponsorship of all matches. Sky stressed, though, that it had no contractual deal with EA in respect to the on-screen credits.

“In light of the fact that EA was not a technology or technical provider of the statistical data in question, Ofcom did not accept that there was any editorial justification for Sky to elect to add the EA logo to its coverage,” said the regulator.

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